Do I really need a domain?

For your website to have a unique identity, a domain name is essential. The domain name must be unique to ensure that no two parties hold the same domain name as this can create a problem and will defeat the purpose of building your brand identity.

Your domain name is not only your identity but your online business card as well. Unfortunately, there are people who do not give importance to their domain name without realising that doing so will also result in losing their online identity.

Do I really need a domain

The benefits of a domain name?

Creates mobility for your internet presence.
If you decide to change web hosting services, relocate to a different country, or shift to using your own in-house server, your domain name stays with you, allowing you to continue to build your brand without having to start all over.

Increases your search engine ranking.
As you build your business and develop your website with quality content, your domain name will become more and more recognisable in search engines like Google, which draws more customers in your direction.

A domain name builds your brand.

Much like a storefront window, a good domain will create awareness and attract customers. More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return.

A domain name adds credibility to your business.

Having your own domain name makes your company look professional. If you publish your site through an ISP or a free web-hosting site, you’ll end up with a URL such as This generic address does not inspire confidence in a customer like a domain name does.

But is a .com or a better?

Had you asked us this question a year ago, and you are a South African business attracting the South African market, we would most definitely have suggested that the domain is better, because it is also much cheaper.

But now with the recent developments around the .za brand, it is time to rethink this. The proposed changes will significantly increase the cost of .za domains, making them much less attractive than competitors like .com.

It is also going to be harder for people to register .za domains, as they now must supply identity documents to do so, yet no other major global domain requires this.

Get the right domain with the right IT partner

Get the right domain with the right IT partner and grow your business. Rito-Technologies is an IT business partner that maximises business output through technology. They enable their clients to be SMART with their IT Strategic Planning and domain and hosting services, which is guaranteed to increase your business performance, ROI, and online identity.

For more information about our IT Strategic Planning, request a free assessment today or get in touch with us at or call us on 010 213 7016 and we will gladly assist you.

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